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5 freelancers you want in your crew to scale to six numbers

August
27, 2020

5 min read

The opinions expressed by the entrepreneur's contributors are their own.

Are you a solo preneur trying to get your business off the ground? Trying to wear all of the hats in your company will continue to work until it is no longer the case. You work 80 hours a week with a constantly filled to-do list. The good news is that you can hire freelancers to make the most of your time and offer support so you can scale and grow.

Don't let that make you a bottleneck. Discover the hiring of one or more of these five professionals.

1. Virtual assistant

It's easiest to do virtual assistants like data entry, customer service, email management, and calendar organization. Anything that needs to be automated or taken off your plate reduces decision making and small tasks that don't make the most of your time.

Virtual assistants often specialize in different types of tasks. So make a list of all the things that you could outsource first. Many of these tasks may be related; B. the administration of calendar and e-mail inboxes. A virtual assistant can potentially do several of the tasks on your to-do list, so you can focus on higher-level or revenue-generating tasks.

Related Topics: 3 Income Generating Activities for Your Virtual Assistant

Use a test job with a new virtual assistant to see how they're tackling problems and meeting deadlines. This will give you a good idea of ‚Äč‚Äčtheir style of communication so that you can determine if this has the potential for a good working relationship in the long run.

2. Copywriter

You can't sell yourself well without excellent copywriting. Even if you consider yourself a great writer, there are times when you run out of time to be the lead writer. You can suggest ideas and come up with definitive evidence if you are that committed. However, if you hire a copywriter who understands your industry, you will no longer be able to solve these problems.

As a copywriter, I've worked directly with law firms for years. None of the busy lawyers had the time or interest to write a copy, but it was also an integral part of their website and marketing plan. Handing over the copywriting to a freelancer gave them the best of both worlds: great writing, but not the stress of managing it themselves.

When hiring a copywriter, ask for examples of the type of writing you are looking for as it will limit applications for the most qualified candidates. You have to like their writing style.

3. Online business manager or project manager

A few steps away from your virtual entry-level assistant is an online business manager or project manager. These professionals can take over the strategic and team management aspect of your company. Think of them as sub-task makers, sub-systems, and rationalization consultants. As they learn more about your company, they can help you scale and get on board more clients or other employees / freelancers.

An online business manager often plays a key role in strategy and acts as your "right hand", while a project manager makes sure all deadlines are met and plays a role that is more specific to managing other team members like the rest Your freelancers. There are a lot of crossovers between the two. So spend some time looking for people who could call themselves by both names.

4. Social media manager

Social media is a double-edged sword. As a business owner, you have to use it, but it also has the potential to take your focus away from more important tasks. Once you have a system in place, you can outsource it to a freelancer.

You can also involve a social media manager to set up your system for creating social media posts and pictures. However, make sure to provide them with the necessary guidelines and instructions whenever possible. You'll make it a lot easier for yourself if you let them run with solid details yourself.

Related Topics: 5 Tips for Finding and Managing the Right Freelancer

5. Editor / proofreader

If you produce a lot of content, a freelance editor will help identify bugs before they appear on your website or in your email newsletter. Having the help of someone who comes with fresh eyes to any content can help you identify opportunities to improve your writing and prevent emails from readers from criticizing your grammar or spelling problems.

If you write a lot, you make mistakes. We are human beings. Let another person save you from yourself and correct things so that they have maximum effect.

Similar to hiring a copywriter, ask about the editor's experience in your industry or with your specific type of content. Editing academic journal articles for citation accuracy or full length books for overall flow is one thing, but you'll be looking for something else when someone checks your sales copy or a 300 word email.

Related: When is Freelance Hiring a Good Idea?

By using freelancers, you get more time back so you can focus on what matters and move your business forward. It's an expense to deploy freelance talent, but it's important to align your role in a growing company with leadership, strategy, and things that only you can do.

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