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Many people think we are at the height of the "creator economy" and point to supply saturation, overrated tech startups and creator burnout as their central arguments. But I think we are at the beginning. After developing a tech product that has generated thousands of influencer marketing activations, I can assure you that the technology still has a long way to go to help existing and emerging developers achieve their financial goals.
A third of children between the ages of 8 and 12 aspire to be either a vlogger or a youtuber. Children no longer aspire to be doctors, lawyers, engineers. Many children want to become creators on social media. Social media presence appears to influence children's future career goals.
Combine that with the facts that Youtube made $ 15 billion in the past year, almost half of which goes to content creators. Youtube is the precursor to social content. Whenever there is economic opportunity, the creators will go. It's no surprise that Tiktok unveiled a $ 200 million developer fund and Instagram will begin sharing revenue with developers on IGTV. Even so, Instagram still has a long way to go, as it had $ 20 billion in revenue last year and barely shared anything with the developers.
Related: 10 Ways To Start Your Career As A Beauty Influencer
The barriers to entry are almost zero. Networks reward content creation and more macroeconomic trends like e-commerce support the growing digital economy.
Here are 20 strategies you can use to grow your content creation career.
1. Include keywords that identify your interests in your biography so that search engines can track your profile
There are many influencer and publisher search engines out there, including better-known platforms like Google. Search engines are not magic. They need something to anchor their decisions. If you help them index your page, you will be shown when brands are looking for you. If you're a mom with three kids, include that on your bio! Do you have a french bulldog? Use that too! Imagine you are a brand or agency. PR teams look for specific things and use tools to search for specific keywords.
2. Don't buy followers or pay for likes on your posts
This should be straightforward, but most brands have bot detection services. If they find that there are a lot of bots following your account or engaging with your content, they are too risky to cooperate with you.
3. Select a category with a lot of ad dollars and optimize your content for that category
PR managers and talent managers are constantly looking for new talent to find and attract. If you're in a popular category, you're likely to get more results. The most wanted advertising categories for influencers are animals, lifestyle, travel, beauty, and fitness.
Related: How Do I Become a Travel Influencer on Instagram?
4. Delete old brand content
Many brands look for conflicts of interest and brand saturation in their feed. You want to remove old branded content. Modern influencer marketing tools can also tell brands and agencies the percentage of your sponsored content. If your feed has a double-digit percentage of sponsored content, it could result in a significant shutdown.
5. Tag and show other influencer friends in posts
Brands and agencies love it when you know other influencers – they see it as a two-for-one deal. You'll also benefit from more stocks and organic traffic.
6. Place ads to get followers
Many aspiring creators don't have many followers in the beginning. Buy targeted ads to get your channel to at least 3,000 followers instead of doing the "Follow" and "Don't Follow" trick or buying likes, followers, and comments.
Many search engines don't track influencers with fewer than 3,000 followers. You have to pay to play here, but rest assured that creators who do this well will eventually make money. If you want your career to be a social influencer, invest in your company.
7. Enclose your pet
The animal category is the most requested category for influencer marketing. Most brands rely on the pets and animals category to meet their growth goals when the numbers are sluggish. Pet content gets the most clicks and PR specialists know that. You'll find a lot of brands like Ford sprinkling a dog here and there – now you know why.
Related Topics: 10 Ways Brands and Influencers Can Increase Their Presence on Social Media
8. Make your content consistent
Brands love predictability. Use the same filters, styles, and story formats. If you want to work with big brands and agencies, they want to know that you are safe in the market. Think about what brands want. You want to increase sales and awareness. So work backwards on what you think makes your content attractive in these scenarios.
9. If you're new to the content game, make at least 20 posts
PR reps will look very carefully at evaluating your page and looking for longevity. When starting over, post at the beginning often. When you've passed the 20 posts milestone, start moving your posts so they don't get classified as spam. When you clean up your feed, you delete anything that doesn't meet specifications.
10. Remove all NSFW content
Some of the biggest funders in the influencer marketing category are packaged consumer goods brands and have strict brand safety guidelines. A post that is inconsistent with their philosophies will result in a veto on the upcoming campaigns.
11. Create a business account on Instagram
Often times, brands and agencies can only see your posts if you have a business account. You can lose a potential deal if you don't have one. When you get a deal, you will likely be asked to connect your account to an analytics service. In doing so, you need to create a professional account.
Related: The Future of Influencer Marketing Post Covid-19
12. Make sure your contact information, including a business email, is included in your bio
Search engines index text on your site and analyze our e-mail addresses. The more information you enter here, the easier it is for brands to reach you. Search engines also show higher accounts when they have contact information. That way, brands and agencies can have a better experience in achieving their goals.
13. Reach out to influencer marketing platforms
Find influencer marketing platforms and reach out to them to make sure your data is displayed correctly. A lot of business goes through these technology platforms and you want to make sure you are adequately represented. Many modern platforms allow you to link your accounts, enter personal information, and much more.
14. Enter your birthday month or horoscope in your bio
Ecommerce teams love to send out influencer gifts. For developers, including their birthday month or horoscope in their bio is a very strategic move as brands are often looking for unique ways to involve influencers. Remember, brands are trying to get in touch with you just like you are trying to get in touch with them.
15. Have a secondary social channel
In the long run, promoting more than one channel will help you. The main reason you want to invest in this channel early on is because brands love it when you have a multi-channel strategy. Another benefit is that search engines analyze this data and link your other social connections to their databases. The best channels to invest in are Instagram, Tiktok, Youtube and Blogs.
Related: Now is the ideal time to invest in influencer marketing
16. Find a niche and be different
Do some research, make a table of creators in your room and be unique. Update your competition sheet every month.
17. Interview your audience every month
Learn what your audience loves and become customer obsessed. Connect with your customers in new ways and try to connect with them. The hardest part for creators to be more disciplined in this category. Not only does it respond to comments, it jumps into a video conference and asks your fans when they love your content.
18. Go live
Almost every digital platform tries to interrupt television. Live content is the most difficult to produce and therefore the most in demand. Social platforms will do everything to promote this. What would you do if you were a product manager on Facebook? Send more notifications? Promote more content? Host AMAs, do live contests, and have freebies. It doesn't have to be fancy – just try something!
19. Be nice
This seems obvious, but the developers are losing business with brands because they are not easy to work with. This doesn't mean you have to do everything brands ask for all the time. It just means that creators should be professional in dealing with business matters – after all, this could be your job!
20. Don't use hashtags
Avoid unless you are working on a campaign with a directed hashtag. People know what spam tagging looks like and it looks desperate.
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