This article has been translated from our Spanish edition using AI technologies. Errors can occur due to this process.
The opinions expressed by the entrepreneur's contributors are their own.
There are two basic markets you can sell to: consumers and businesses. The subdivisions are pretty obvious. For example, if you sell women's clothing in a retail store, your market is the consumer.
Now, if you are selling office supplies, your target market is business (known as B2B sales, business to business). Meet some models that have been successfully sold to other companies.
1. Healthy eating in the office or in the home office
Visual fatigue, back pain, gastrointestinal discomfort, obesity, exhaustion, chronic fatigue syndrome, and stress are the top health problems affecting Mexicans at work, in addition to the most common causes of low labor productivity, according to Aon & # 39; s Health 2016 survey . It helps combat obesity and sedentary lifestyle in the workplace by providing an alternative to poor diet with a cart selling healthy foods and morning snacks. Look for quarterly alliances in the companies and analyze how your consumers react to the renewal of the agreements.
2. Outdoor advertising
One effective way companies can promote their products and services is through advertising on billboards, illuminated signs, stands, buses and awnings on public roads. The outdoor advertising industry generated 7 billion US dollars in 2015, according to the associated companies in the country. Set up an agency specializing in this type of advertising and offer your clients new ideas from designers and marketers who can work remotely. Offer your services on an attractive website and focus on small and medium-sized businesses (240,000 according to Inegi) looking for alternatives to position themselves.
3. Cardboard furniture
Responsible consumption is a concern of today's consumers. That is why they try to purchase products made from renewable raw materials that do not harm the environment. The cardboard is ecological, recyclable and highly durable. In addition, all types of furniture can be designed and manufactured. Become a distributor of furniture made from this material and focus on the corporate market, which is introducing more social responsibility measures into its business every day. Set up a website as an online catalog and plan your schedule to visit your customers in the morning.
4. Travel agency for congresses
According to the Council for the Promotion of Tourism in Mexico (CPTM), Mexico was the second most popular destination for events in Latin America in 2015 and the fourth on the continent with 184 congresses. Coordinate these types of trips for specialized niches like medical or direct sales. You have more options when you join a recognized brand with extensive business experience that has strategic allies and volume discounts. Your job will be to train and oversee your staff to ensure they are delivering exceptional customer and visitor service.
5. Online tutorials for SMEs
One in five adults in Latin America starts or owns a company that has been in operation for around three years, according to LinkedIn company video2brain. Entrepreneurs need training in skills that focus on marketing, sales, finance, email, social media, and office, among others. Use your experience in these topics or form an alliance with a platform that shares this type of content and create digital courses for this segment. Design them in your spare time and take the weekends to record and upload them to your website.
6. Coaching to speak publicly
The ability to stand in front of an audience and give a successful presentation can mean the difference between making a sale and not selling a sale. According to a study by the University of California, 75% of people are afraid to speak in public. This fear takes first place in the ranking of fears, above the fear of death, flying or spinning, this institution points out. If you are familiar with the topic, offer public coaching to executives and salespeople. Take the afternoons to serve your customers. Consider being flexible to accommodate their schedules.
Bad writing creates misunderstandings and has a negative impact on the business world. It offers the services of research, writing and editing of professional texts under the figure of a ghostwriter (i.e. the credits and rights belong to the brand or company for which you are providing the service). Create specific content for niche markets like foodies, metrosexuals, or runners, including blogs, special reports, and articles of interest. The key to getting more customers lies in generating quality, unique content and adhering to the conditions under which the content is marketed.
8. Accounting office
There are 52.7 million taxpayers in Mexico; According to the Tax Administration Service (SAT), 5.6 million have filed their electronic tax returns as of May this year. Manage your accounting by hiring a company that also calculates and manages payroll and provides tax, administrative and financial advice. Set up an office with certified accountants who work Monday through Friday but only need your supervision to make sure all clients are informed of their needs in a timely manner. In addition to this work, he has a set schedule for potential clients in the morning.
9. Vehicle tracking via GPS
According to the Transport Commission of the Chamber of Deputies, around 65,700 attacks on transport companies are registered on the Mexican motorway network every year. This theft is one of the most serious threats in the supply chain. Become a distributor of a GPS satellite tracking solution for vehicles, people and goods that your customers can use to monitor and improve the movement of their employees and deliverers. Their market: 125,000 freight forwarders with a fleet of more than 310,000 units, according to the Ministry of Communications and Transport (SCT).
10. Cleaning of computer equipment
A study by the British agency Which? The consumer rights specialist points out that the computer keyboard can contain even more germs than a toilet bowl. And since cleaning also prevents diseases, the cleaning electronics are an ideal service for offices and companies. Buy equipment like screwdrivers, mini vacuum cleaners, brushes, anti-static gloves, and lint-free wipes. Do the services yourself and train and supervise staff when demand increases. Tip: Run cleaning awareness campaigns to get more customers.
11. Mobile spa
According to the International Labor Organization (ILO), two million people die each year from work-related illnesses, while 160 million suffer from non-fatal illnesses such as stress caused by their work. Improve the performance and mood of office workers by offering express massages of 10-15 minutes. Buy portable beds and rent a couple
by therapists to serve as many people as possible. Your job will be to monitor that business operations are 100%. It offers businesses quarterly packages and promotions for returning customers.
12. Web hosting service
According to the Mexican Internet Association (Amipci), Mexico already has 65 million Internet users, 59% of the population. And if a company wants to position itself among consumers, a website is imperative. It provides the design and web hosting service for start-up businesses. Join a company with a network of hosting resellers that can provide you with customer and account management software so you don't have to pay for servers. Also work with a business incubator to get more customers.
13. Transport optimization
Half of the trips that freight companies make in the country do not carry any goods, according to figures from the Mexican Transport Institute (IMT). Integrate these drivers into an online solution that allows them to better optimize their routes. The platform shows end users which route is available and what features the vehicle has (capacity, regardless of whether or not they have a cold store and what kind of goods they can transport). Your job will be to contact the owners of these trucks and convince them of the benefits of joining these types of solutions.
14. Business coaching
According to Inegi, seven out of ten companies do not survive the first year of life. Become a character who helps entrepreneurs achieve their goals, motivates them and focuses them on their goals so as not to be part of the negative stats, and offers them coaching for their businesses. If you have the appropriate skills, you can make visits three times a week, set specific tasks with your client, and follow up on time. Although it doesn't hurt to join a brand with international support that can certify your knowledge.
15. Sale of remanufactured cartridges
A toner cartridge takes nearly a gallon of crude oil to make and takes up to 450 years to break down. In addition, 80% of (used) printers worldwide are toxic waste, warns the NGO Fundación que Transforma. It helps reduce the environmental damage of these components by marketing remanufactured cartridges, which in turn are cheaper. Become a recognized brand franchisee and add printers and computer equipment to your offering.