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Bob Proctor once said, "The second time you read a book, you don't see anything in it that you haven't seen before, you see something in yourself that wasn't there before." This was repeated by Gary Bencivenga at his $ 5,000 seminar when he stated that if he had to do it again, instead of reading every text writing book, he would have read 10 books over and over.
10 books? "Really?" But we're not talking about anyone here. Gary Bencivenga is one of the greatest copywriters of all time.
When I started my entrepreneurial journey, I thought the secret to success was to gain more knowledge. Tony Robbins did the same. As his book Money: Master the Game states, “As a young man, I decided to read a book every day. I didn't read a book every day, but in seven years I read more than 700 books… ”Having read over 1,000 books on business and personal development in the last ten years, I can say that not all books were created equal. There are some books that not only stand the test of time, but how good wine gets better with age.
Related: 61 books Elon Musk thinks you should read
2021 is less than a month old and it is already easy to see that it will be a challenging year. Companies are still adjusting to the work-from-home model that has been imposed on them, Covid-19 mutations are causing chaos worldwide and America has ushered in a new market leader.
In such turbulent times, the goal shouldn't be to find the new shiny object, but rather to focus on the basics. With that in mind, following the advice of Bencivenga and Proctor, here are 11 books entrepreneurs need to read again in 2021.
The 7 Habits of Highly Effective People by Stephen Covey
There's a reason this book has been on the New York Times bestseller list for over 20 years. It's a classic that every successful person I know has in their library. An in-depth look at the seven habits we all need to develop as leaders, business owners, parents and people.
Awaken the giant in you by Tony Robbins
Jim Rohn, Robbins' mentor, wrote a book called The Five Main Pieces of the Life Puzzle. These five pieces consisted of philosophy, attitude, activity, results, and lifestyle and formed the basis for many of his presentations. Awaken the Giant Within is a personal development classic that delves deep into the philosophy of success. Robbins doesn't hold anything in that grave of a book.
How to Make Friends and Influence People by Dale Carnegie
This book has saved more businesses and marriages than likely any other book on this list. Carnegie breaks things down into thirty principles and shares numerous examples to support his claims. Given that it has sold over 30 million copies worldwide, it deserves its place on this list.
Tribe of mentors of Tim Ferriss
Ferriss sent a list of questions to hundreds of successful people in their prospect fields. Not all answered, but many did. This book is a compilation of those who responded. It distills important habits and offers advice from some of the most brilliant people in the world, giving us a glimpse into the minds of the people who succeed.
Related: Bill Gates Top 5 Books
The 48 Laws of Power by Robert Greene
Power is and has always been an essential part of our society and our lives. In this book, Greene tries to break 3,000 years of history down into 48 laws that can help us gain power over others or prevent others from manipulating them. It gives us a good look at the issues that affect us in business, social and political terms, and so gives us a better understanding of how to behave.
Talent is never enough of John Maxwell
Hiring has always been difficult, but as our world moves away from the stationary model and evolves into either a hybrid system or a work-from-home model, attracting the right talent becomes even more of a challenge. However, this book asks whether talent is really the key to success.
Trigger by Joseph Sugarman
Most people refer to Robert Cialdini's Influence as the book to understand the psychology of marketing. Sugarman's Triggers, while a much lesser-known book, contains a wider range of marketing strategies with funnier stories that make it both more fun and memorable.
Thick face, black heart by Chin-Ning Chu
One of the three books that marketing legend Dan Kennedy has repeatedly recommended in his seminars. A fascinating look at Eastern philosophy and its application to business. With China's rise over the past 20 years, no entrepreneur should overlook this gem.
Scientific advertisement by Claude Hopkins
The definitive book on copywriting. A relatively quick reading that requires multiple readings to get the most out of it. A copywriter I know told me he read it once a year. It is so good. While it's the oldest book on this list, its lessons haven't faded an iota.
In Search of Excellence by Thomas J. Peters and Robert H. Waterman Jr.
A classic book that invites us to take a look at what companies need to distinguish themselves. It was originally a book that talked about success, but over time this book has evolved into a list of warning messages. Entrepreneurs should always be aware of their competition.
Business Adventures by John Brooks
If not one billionaire but two recommend a book, you should be intrigued. Bill Gates was introduced to Brooks Classic shortly after meeting Warren Buffet in 1991. Buffet even sent him his copy. Since Gates spoke about his admiration for this book on his blog in 2013, Business Adventures has been a hard-to-find book.