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10 memorable logos and the way they turned icons

This article was translated using AI technologies from our Spanish edition. Errors can occur as a result of this process.

A logo is the graphic image of a brand. This advertising strategy has been used for many centuries to identify a company or an originator. In addition, the importance of logos lies in the fact that they are easily recognizable from childhood.

A logo must be able to summarize the personality of the brand in a single image, convey a clear message to the audience and, most importantly, become an effective tool for marketing and promoting the company. These can consist of the name of the brand, the initials or a drawing that relates to the company, its values ​​or its history.

We present a list of the 10 logos that our users remember most on social networks. Take their strategies into account when designing your business:


Image: Kristian Egelund via Unsplash

The sportswear and accessories company has managed to position itself in a remarkable way. The slogan "Just Do It" and the popcorn in the logo are simply unforgettable. Why a popcorn? The NIKE brand was founded in the 60s and both its name and logo are inspired by the Greek goddess Nike, the deity of victory, who had wings and was very fast. The design was created by a young student who was paid $ 35 at the time. We like it because it's simple, easy to remember, attractive, and because of its relationship to the company's values.

2) Apple

Image: Zhiyue Xu via Unsplash

A bitten apple is the image of one of the most famous and innovative companies of the 20th century. There are many theories about the origin of this logo: it pays homage to Alan Mathison Turing, the inventor of the current computer, who committed suicide with a poisoned apple. that it was Steve Jobs and Steve Wozniak's favorite fruit; This is the emblem of Apple Records, the record label of The Beatles, Jobs & # 39; favorite group. that Jobs' adoptive father was a farmer and belonged to a group of farmers, or a simple reference to Isaac Newton's apple (the first logo to allude to this character). The logo designed by Rob Janoff was originally a rainbow and has mutated to a light gray. Many claim that the bite means knowledge, or that it is "bite" in English that they change to "byte".

3) Coca-Cola

Image: Jordan Whitfield via Unsplash

This brand is a benchmark for all advertising elements and their logo is no exception. This only consists of white text on a red background (or red text). The logo was created in 1885 by librarian Frank Mason Robinson, who believed two letters "C" would look attractive in any advertisement. He named the brand and added the italic font most used in the United States at the time. In fact, the first design has seen very few changes in its history. Coca-Cola is found in more than 200 countries around the world and it's almost a fact that everyone recognizes their logo from afar.

4) Sabritas

Image: mafarifi_ via Instagram

Sabritas is one of the most popular brands in the Mexican market. The company "Sabrosas Botanitas" was taken over by Pepsico in the 1960s, which was founded by Pepsi and Frito-Lays, who were responsible for the image of Sabritas, based on the popular Lays snack in the USA. This logo is said to have been created during a focus group when participants were asked, as part of the branding process, what produced this product for them, to which many responded with a happy face. From then on, the design has changed over the years, but it remains the main differentiator of this company that "wants to see you smile".

5) Starbucks

Image: Sorin Sîrbu on Unsplash

The logo of this coffee shop chain is known practically worldwide and one of the most plagiarized. As with NIKE, the origin of the name and logo has a mythological and literary basis. The name appears in the famous novel "Moby Dick" by Herman Melville, in which Starbucks was the first companion on Captain Ahab's ship. Although many refer to the logo as a mermaid, the logo is actually a melusine, which is a double-tailed nereid. In the beginning the logo was designed in black ink and then green. This element is heavily mutated and currently (as of 2011) a close-up of this character is shown.

6) Google

Image: Rajeshwar Bachu via Unsplash

If a brand is able to cover their logo, change their colors and even leave out some letters and change them for drawings, it means they have accomplished their mission. And there is no better example than Google. This is demonstrated with doodles (logos that honor certain characters or events). The first Doodle came out in 1998 and was "Burning Man". Google also changes its colors to shades of gray when a world tragedy occurs. The logo of the world's most important search engine has changed over time. In the beginning it had an exclamation mark (copied from Yahoo!) until it reached the current one, designed by Kedar Ruth and based on the Catullus script.

7) Ferrari

Image: Jannis Lucas on Unsplash

The logo of this luxury car brand is one of the most famous as it has become a symbol of status alongside its style and elegance. Usually the picture shows a black dancing horse on a yellow background with the letters S and F "Scuderia Ferrari". The horse was the symbol of Count Francesco Baracca, who served in the Italian Air Force during World War I. In 1923, Enzo Ferrari met Baracca's mother, who asked him to put the horse her son was using as it would bring him luck. It was like this. Since then, this has been the Ferrari emblem, to which Enzo added the color yellow to be representative of his place of birth: Modena.

Other famous logos in the automotive industry are the Mercedes-Benz star, which teaches you how to master land, sea and air, and the four interlocking Audi rings, which refer to the union of four Saxon brands.

8) McDonald's

Image: XUNO. via Unsplash

The gold “M” for McDonald & # 39; s is one of the most famous symbols in the world. It was used in 1962 when Jim Schindler, inspired by the arches of the first establishments, used this logo in all of his restaurants. This capital "M" has great significance for both its color and shape: First, it promotes hunger and represents a safe and trustworthy place. Additionally, the golden hue is suitable for investors who see this fast food brand as a viable option for a business. This logo is known as "Los Arcos Dorados".

9) Disney

Image: Valentin GIRARD on Unsplash

Disney is synonymous with family entertainment and fun. The original logo shows all of these characteristics. The logo was created from a stylization of the signature of its founder Walter Elias Disney. However, this large company is changing its image according to its products. For example, for the films, in addition to the typography, it shows the famous castle with a blue background (inspired by Neuschwanstein Castle in Germany), while for others the unforgettable silhouette of Mickey Mouse's ears or hand is used.

10) Nestle

Image: inma lesielle via Unsplash

Nestlé is one of the largest food companies in the world, a recognition it has maintained over the years. The company's first logo was created in 1868 with its creator, Henri Nestlé, who decided to base the design on the meaning of his family name in German (small nest) and on the family emblem. It wasn't until 1938 that he added the name, and gradually it was simplified and modernized to give life to the image we know today.

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